Suck at writing? How a Content Writer Can Help You
Are you struggling to create high-quality content that drives traffic and engages your audience? Do you find yourself spending endless hours staring at a blank screen, eventually writing and editing, only to produce lacklustre results? If so, you're not alone.
It can happen to anyone, that aaarrgh moment when you’re grappling to create something compelling to stand out online. All is not lost, if writing is simply not your thing, a professional content writer can set you free. Then you can concentrate on other parts of the business where you shine.
From crafting attention-grabbing headlines to optimising your content for search engines, these skilled wordsmiths can take your content to the next level.
Let’s find out more about what they do and how they can help you get the customers you’ve always dreamt of. Sit back, grab a coffee, and let's dive in!
The importance of good content
In today's digital age, content writing has become an essential part of any business or individual's marketing strategy. Content is the backbone of your online presence and helps you stand out from the competition. High-quality content attracts and engages your target audience, drives traffic to your website, and ultimately, converts leads into customers. Poor quality content turns off potential customers and damages your credibility. Enter the content writer, who can create content that is informative, engaging, and optimised for search engines.
Struggling with content
Creating high-quality content is not an easy task, which is why you were pulling your hair out. Many businesses struggle with various aspects of content creation. The first hurdle is coming up with fresh, innovative ideas for content. It’s challenging to come up with new topics and angles every week that will resonate with your target audience. Then there’s the prickly problem of creating content that is both SEO and conversation optimised. You don’t want to sound like a robot (take that ChatGP). Finding the right balance between the two can be tricky, especially if you're not familiar with SEO best practices. Lastly, business owners just don't have the time or resources to create content consistently. This is where your content writer is invaluable.
Using a content writer
Working with a content writer is a collaborative process, they’re not mind readers. Establish clear communication from the beginning so you’re both on the same page (pun intended). First step, discuss your content goals and objectives with your writer. Help them to understand your brand voice, style, target audience, and type of content you're looking for. Once they have a clear understanding of your goals, they can work on your content. Throughout the process you’ll be kept updated and work through feedback and revisions together to get a great result.
What types of content to create?
Your content writer can create various types of content across all your marketing channels including:
Blog posts
Blog posts are one of the most popular types of content created by professional writers. Great for establishing thought leadership in your industry, drive website traffic and engage your audience.
Social media content
Social media content builds your brand presence on platforms like Facebook, Twitter, and Instagram. Professional writers can create engaging and shareable content that resonates with your audience.
Website content
Website content is essential for any business looking to establish a strong online presence. Your writer can create website content that really tells your why, engages your audience, gives a great user experience and that all important search engine optimisation. Making it easy for people to find you when they’re looking for your product or services.
Email newsletters
Email newsletters keep your audience informed about your products or services. But yawn, most of them are SO boring. Making them more interesting and involving creates loyalty, drive traffic to your website and increase conversions.
White papers and case studies
White papers and case studies are great for establishing thought leadership and building trust. They create relatable information that showcase your expertise in your industry.
What do you pay a writer?
The all important question, but rather than what they cost what about what they save you (time and frustration) and make you (look and sound great, and of course improve your bottom line). Do your homework first; what’s the scope of work, is research required, target market, tone of voice? It all helps to nutt out what is needed. Some writers charge by the hour, while others charge per project. An average range is $80-$140 an hour depending on experience.
When considering your budget keep in mind that good content is an investment in your business. The upfront costs pay off in the long run by achieving your marketing goals and driving revenue. Another plus point is, being freelance, you only use them as and when you need and, being experienced, they normally work very efficiently.
The Solution
I know I’ve been stressing it but a content writer will really be able to create high-quality content for you that brings results. With expertise and experience their content will be both SEO inclusive and conversational, finding a consistent brand voice and tone. Remember, it’s an investment in your business, which is crucial in establishing your brand presence and the return on investment is awesome. It also means you don’t have to stare at a blank screen thinking ‘what the H*** am I going to write?’ Win win. If you think you’d like to explore more, let’s chat: moyra@moywordswork.com.